Personas

Eight customer types. Eight decision contexts.

We've found that almost every dry ice cleaning customer falls into one of eight distinct buying patterns. Find yours below — each persona page surfaces the services, lead magnets and trust signals most relevant to that decision context.

Classic Carl

Premium auto enthusiast / restorer

For the owner who won't accept water in the loom, scratches in the alloy, or lifted decals. We don't ruin original cars.

$1,500 – $2,500 See profile

Daily Dave

Premium daily-driver owner

Aspirational vehicles deserve concours-level cleaning at a daily-driver price. No water, no chemical residue, no risk to electronics.

$450 – $950 See profile

Insurance Ian

Loss adjuster / restoration project manager

Documented, IICRC-aligned dry ice cleaning that saves materials, satisfies hygienist clearance, and produces the photo-record adjusters need.

$2,500 – $8,000 per zone See profile

Factory Frank

Food production plant manager

Hot-clean ovens, allergen-validated change-overs, no chemical residue. We integrate into your HACCP plan and run during your scheduled windows.

$5,000 – $15,000 per visit See profile

Marina Mike

Boat / yacht owner or marina operator

Antifoul stripped without gelcoat damage, bilges cleaned without water, hulls preserved over decades — not just refreshed for one season.

$1,200 – $3,500 per service See profile

Sparky Sam

Electrical / industrial contractor

Live-cleaning of switchgear, motors and substation equipment under your safety case. No shutdown, no water, IR readings preserved.

$2,000 – $8,000 per asset See profile

Heritage Helen

Heritage property owner / council conservator

Heritage-recognised, conservator-coordinated cleaning for sandstone, masonry, monuments and listed buildings. Sample-test first, document everything.

$8,000 – $30,000 per project See profile

Pharma Priya

Pharmaceutical / cleanroom facility manager

Validated, documented dry ice cleaning for cGMP environments. No chemical residue, audit-ready records, qualified-supplier pathway.

$10,000 – $40,000 per project See profile

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